Museu de Serralves, Dezembro 2006
A Fundação de Serralves acabou de ganhar o prémio dos Pares, um prémio internacional para os melhores trabalhos de comunicação de museus e galerias de arte promovido pela International Museum Communication Awards (IMCA).
A Fundação de Serralves concorreu ao IMCA com a campanha de divulgação da exposição de Katharina Grosse, que esteve patente no Museu de Serralves de Abril a Julho deste ano. Grosse é uma jovem artista alemã que usa sprays coloridos e pinta profusamente os espaços onde expõe, inundando de cor paredes, chão e tecto.
A campanha agora nomeada para o IMCA, inteiramente desenvolvida pelo Gabinete de Imagem e Divulgação de Serralves, inspirou-se no trabalho de Katharina Grosse e teve como base cartazes brancos, que depois de colados nas ruas foram pintados com tinta em spray.
Veja a lista dos premiados:
EXHIBITION CAMPAIGN CATEGORY
National Portrait Gallery, London (United Kingdom)
Title of campaign: Face of Fashion
The jury felt that this campaign (Face of fashion) was very well executed with high impact and strong ‘stand out’. The Jury was extremely impressed by its elegance, strong use of typography and arresting use of images. An excellent exhibition campaign.
Ku(n)st vzw, Ostend (Belgium)
Title of campaign: 2006 Beaufort Shore Hosts Art
The Jury was very impressed with the originality and bravery of this campaign (2006 Beaufort). It successfully opens up contemporary art to a wider public and provides a clear and accessible way in to contemporary culture. It is strong, arresting and totally convincing.
Max Planck Institute of History of Science, Berlin (Germany)
Title of campaign: Albert Einstein Ingenieur des Universums
This is a solid, multi-layed yet coherent campaign (Albert Einstein). With strong use of images and type, it successfully demystifies the subject. Strong, clear and beautifully executed.
CORPORATE DESIGN CATEGORY
MUDAM, Luxembourg (Luxembourg)
Title of campaign: Can’t Wait, Opening Mudam Luxembourg
The Jury felt that this is a sensational campaign (Can’t wait). It is immediately arresting with fantastic use of type and images. It transforms the traditional nature of a campaign and turns it into something exotic and interesting. Beautifully produced, strong, punchy and fabulous.
Rotterdam 2007 City of Architecture, Rotterdam (Netherlands)
Title of campaign: Rotterdam 2007 City of architecture 2007
This beautiful campaign (Rotterdam) is simple, bold and crystal-cool! The Jury was very impressed by its restraint which only adds to its overall impact. Sexy and elegant.
Palais de Tokyo, Paris (France)
Title of campaign: visual identity 2001-2006: “tokyo palace” typeface.
Chic, sexy and very French, this identity is a lesson in refinement, simplicity and playfullness.
Southbank Centre, London (United Kingdom)
Title of campaign: Southbank Centre Corporate Design
A strong corporate identity which has been professionally and successfully managed across all materials. Arresting, playful, provocative and distinctly urban.
MuseumsQuartier Vienna (Austria)
Title of campaign: “Mq Man” – Campaign
The Jury loved the use of playful photography and interesting graphics which made for a striking and innovative campaign. Great use of imagery and quirky text made the campaign communicate to a young audience.
Fundaçáo de Serralves, Porto (Portugal)
Title of campaign: Katharina Grosse Exhibition Campaign in Serralves
FONTE: Mailing List IMCA